ABOUT US

Building a legacy of comfort and care

Genki! Born in Japan.
Loved by Little Ones Everywhere.

From our very first baby diaper product to today’s innovative baby diaper features, Genki! remains consistent in our values, prioritising precision, quality and continuous improvement in our tape and pants baby diapers.

Every step we take reflects our dedication to Japanese craftsmanship and care – for babies, for parents and for our planet*.

*Genki!’s outer packaging is 100% recyclable

Genki! Milestones

Here’s a glimpse at key milestones that have shaped our journey.
MAY
2016
Genki! Pants launches in Malaysia
JUNE
2016
Oji Asia Household Product opens a factory in Banting
SEPT
2016
Genki! Pants launches in the Indochina region
APR
2017
Genki! Tape launches in Malaysia
APR
2018
Launched baby diaper drama series on TV3
SEPT
2019
Genki! Premium Soft Pants launches in Malaysia
MAY
2021
Genki! Tape is recommended by Malaysian moms in Home Tester Club ratings
JUL
2021
Genki! x Didi & Friends Limited Edition pack launches in Malaysia
OCT
2022
Genki! Active Pants launches a successful campaign featuring adidas
NOV
2024
Genki! collaborates with MyCARE for Nutrition Support for Children and Infants in Gaza

Our Awards

2017
Excellence in Brand Awareness
Malaysia Marketing Excellence Award 2017
Fastest Growing Brand
Giant Retail Chain, Malaysia
2024
Motherhood Choice Award
Best Baby Tape Diaper

ISO certification

Certificates
Genki!は赤ちゃんといっしょに成長します

GENKI! GROWS
WITH YOUR BABY

Genki! diapers are crafted with
advanced know-how, and available at a
friendly price point for all families.
GENKI! NEWBORN up to 4kg
For newborns, our soft-touch Genki!
Newborn diapers are an excellent choice.
Learn more >
GENKI! TAPE up to 17kg
Choose the perfect Genki! Tape diapers
for a soft and comfortable fit.
Learn more >
GENKI! ACTIVE PANTS 7 to 25kg
Specially designed to keep active babies
dry & comfortable.
Learn more >